● INDEPENDENT DIGITAL AGENCY · WEST MIDLANDS

eCommerce Website Design Services

If people browse your products but struggle to choose or check out, another visual refresh may miss the real problem. We plan eCommerce websites around product discovery, buying confidence and the practical work of managing orders.

Excellent rating
Based on 17 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5
Been dealing with TheDenn website development for the companies new website design and emails. Harrison in particular has given excellent service throughout and when dealing with him direct, his customer service has been flawless. I now have a fully functioning and working email after nearly 3 years!! Highly recommend.
Dean Holton profile picture
Dean Holton
Google star 1Google star 2Google star 3Google star 4Google star 5
Quality work, done within agreed time. Very nice people, would definitely recommend 👍
Noah Hodson profile picture
Noah Hodson
Google star 1Google star 2Google star 3Google star 4Google star 5
A pleasure doing business with the Denn they gave us the smoothest domain service we have experienced. Truly second to none. 👏
Tobias Hussey profile picture
Tobias Hussey
Google star 1Google star 2Google star 3Google star 4Google star 5
The Denn have helped us develop a patient facing healthcare website. They listened to our requirements and have produced an excellent site. Would absolutely recommend The Denn.
Michelle Dyoss profile picture
Michelle Dyoss
Google star 1Google star 2Google star 3Google star 4Google star 5
The Denn have been absolutely incredible throughout the entire process. Not only have they been completely approachable but they offered various options and were prepared to make any changes to suit my needs. I would not hesitate to recommend them.
Josh Quinton profile picture
Josh Quinton
Google star 1Google star 2Google star 3Google star 4Google star 5
Great service from start to finish creating a modern website that meets all our requirements. Fantastic ongoing support. Highly recommend.
Michelle South profile picture
Michelle South
Google star 1Google star 2Google star 3Google star 4Google star 5
Needed some video content producing for social media and the lads at TheDenn were great. Super helpful and organised!
Alethea Buck profile picture
Alethea Buck
Google star 1Google star 2Google star 3Google star 4Google star 5
Had these guys build a website for me and what can I say! Absolutely incredible service, fast responses and overall a great company to deal with. Would highly recommend 🙌🏻
Tom Stevens (Bolt e-Bikes) profile picture
Tom Stevens (Bolt e-Bikes)
Google star 1Google star 2Google star 3Google star 4Google star 5
I had a logo for my cake page created by The Denn and I cannot recommend enough! They were amazing, Harrison and Tom were both so helpful and professional throughout the whole process! Thank you so much 🤩
Lily-May Biddle profile picture
Lily-May Biddle
Google star 1Google star 2Google star 3Google star 4Google star 5
I would highly recommend TheDenn, they listened, understood my branding when I asked them to create/design a logo. It was a pleasure working with them.
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lou buck
START A PROJECT
Let’s make something great.

Tell us what you’re working on. We’ll take it from there.

No pressure. No jargon. Just a conversation.

People are visiting your shop. What stops them buying?

A quiet shop and a busy shop with few orders need different conversations. Before recommending a platform or rebuild, we look at how shoppers find products, what they need to know and where the buying journey becomes difficult.

Illustrative online shop design mockup beside ceramic products and shipping materials
01 /

Products are hard to find

Try finding a specific product without using its exact name. Categories, filters and product information should help shoppers narrow the choice without guessing how your catalogue is organised.

02 /

Customers cannot judge the purchase

Missing specifications, unclear delivery information or weak imagery can leave questions unanswered. Identify what a customer needs to know before they feel ready to add a product to the basket.

03 /

Checkout or order handling adds friction

Review the journey on a phone and the work behind each order. Payment, shipping and stock requirements belong in the brief, with integrations assessed before choosing the platform.

No promises of overnight rankings or instant sales. Just an online shop built around real business goals.

OUR ECOMMERCE SOLUTIONS

Improve the buying journey. Then choose the platform.

Keep the current shop if focused improvements can solve the problem. If a rebuild is justified, compare WooCommerce, Shopify and BigCommerce against your catalogue, working processes, integrations and ongoing costs.

Features, integrations and ongoing costs depend on the platform and scope you choose.

Illustrative website design mockup on a monitor and laptop in a naturally lit workspace
01 /

WooCommerce

Consider WooCommerce where a WordPress shop and its flexibility fit the brief. Agree product management, hosting, extensions and maintenance responsibilities alongside the storefront.

02 /

Shopify

Consider Shopify where a hosted commerce platform suits the team. Review the plan, apps, payment arrangements and catalogue requirements before committing.

03 /

BigCommerce

Consider BigCommerce against the requirements of your catalogue and sales channels. Confirm the selected plan, integrations and operational fit rather than choosing on appearance alone.

04 /

Shop Improvements

If the platform is suitable, prioritise product information, navigation and checkout improvements before assuming every part of the shop needs replacing.

Every proposal spells out your catalogue, functionality, product-data responsibilities, launch checks and ongoing costs—before you commit.

Know what you're investing in.

A better online shop is a business decision. Here's where your money goes.

New Online Shop

Quoted to your brief

An online shop planned around your products, customers and day-to-day operations. The right scope depends on your catalogue, platform and the functionality you need.

A storefront shaped around your brand.

Responsive shopping layouts.

Agreed product and checkout functionality.

Collaborative delivery and launch planning.

BUILD ON WHAT WORKS

Improve Your Existing Shop

Quoted to your brief
Scope agreed before work begins

If your existing platform has a suitable foundation, focused improvements may be more practical than a full rebuild.

✓ Review the customer journey.

✓ Prioritise mobile usability.

✓ Clarify products and content.

✓ Agree changes, responsibilities and costs.

Platform, catalogue size, integrations and migration requirements shape the quotation.

Additional costs depend on the platform and agreed project requirements. Optional services are not automatically included.

REALISTIC RESULTS

Judge the shop by the buying tasks it supports.

A new store cannot create product demand on its own. Set useful checks around finding a product, understanding the offer and completing an order, then review available evidence after launch.

An online shop creates opportunity. Results depend on your products, demand and how the shop is used and supported.

Illustrative responsive website mockup on tablet and mobile screens

Illustrative cross-device layout for a smoother shopping experience.

1

Understand the starting point

Look at the products people view, common customer questions and available basket or checkout data. Separate a traffic problem from a buying-journey problem.

2

Test an order end to end

Check the agreed product, basket, payment and shipping routes on different screens. Confirm how the team receives and handles the order.

3

Review real trading

Use available order and customer feedback to identify the next changes. Ongoing optimisation, search and advertising are separate work where agreed.

What can affect your results?

Sales depend on factors including demand, pricing, competition, product content, traffic, delivery options and how effectively orders and customer enquiries are handled.

An eCommerce build alone does not guarantee rankings, traffic or sales.

HOW WE WORK

A clear path from idea to launch.

Bring your catalogue, delivery rules, current platform and the parts of order handling that slow the team down. We turn those requirements into a brief before choosing the design and build route.

Let's Talk

We discuss your products, customers, current shop and what you want the business to achieve.

01
02

Agree the Scope

We agree the platform, catalogue, functionality, product-data responsibilities, integrations and costs before work begins.

Design It

We develop the storefront, product-page direction and shopping journey, with opportunities for your review and feedback.

03
04

Build & Test

We build the agreed shop and check product options, basket, checkout and order flows across different screen sizes.

Launch & Handover

Once the agreed checks and approvals are complete, we prepare the shop for launch and explain product and order management.

05

You'll approve key decisions before we move ahead.

ONGOING SUPPORT

Launch day isn't goodbye.

Your shop will keep changing as products, stock and delivery arrangements change. Separate routine store management from platform fees, optional care and future development so responsibilities are clear.

Platform & Hosting
Updates
Illustrative hosting and website support equipment in a small network cabinet
Security
Improvements
COST BREAKDOWN

Platform & Hosting

Depends on platform

The service that keeps your shop available online. Hosted platforms and self-hosted shops have different cost structures.

Optional Website Care

Agreed to scope

Agreed maintenance and support to help keep your shop functioning properly. Scope depends on the platform and your requirements.

Additional Development

Quoted separately

New functionality, integrations, larger changes and additional product content can be quoted separately.

Package inclusions and support scope are confirmed in your proposal.

Support arrangements are agreed with you, not assumed.

COME AND MEET US

Want to speak in person? We're inviting you to our studio.

Prefer a conversation around a table? Bring your questions about ecommerce to our Four Ashes studio. We can look at what you have, talk through what isn't working and help you decide on a sensible next step.

Unit 4, Calibre Industrial Park, Laches Close, Four Ashes, Wolverhampton, WV10 7DZ

Please arrange a visit first so we can make time for you.

Before you choose an eCommerce website.

What will my online shop actually cost?

The cost depends on the platform, number and complexity of products, design, integrations and any migration work. We'll provide a clear proposal before work begins. Platform subscriptions, payment-provider fees, apps and optional support are explained separately.

We can discuss WooCommerce, Shopify and BigCommerce against your catalogue, budget and operational needs. There isn't one right platform for every business. We'll explain the practical differences and agree the setup before work begins.

Potentially, yes. We'll review the product data, images, variants and existing platform first. Any migration, content preparation and checks will be defined in the proposal, rather than assumed to be included.

Timescales depend on the catalogue, functionality, integrations and availability of product content, feedback and approvals. We'll discuss a realistic schedule before work begins.

A well-designed shop can make your products clearer and buying more straightforward. Sales also depend on demand, pricing, traffic, competition, delivery and customer service. We won't promise guaranteed rankings, traffic or revenue.

Suitable product, stock and order-management tools can be configured within the chosen platform. We'll explain the agreed setup and handover, including what you can manage and what may need additional support.

We'll agree the payment and delivery requirements for your shop. Payment providers, hosted platforms and apps may charge their own fees. Shipping rules, tax settings and any specialist integrations are scoped with you before launch.

We can discuss platform support, maintenance and future improvements. The responsibilities, costs and access arrangements are agreed for your setup. New features or larger changes may need a separate quotation.

BASED IN FOUR ASHES · WORKING WITH YOU

Service Areas We Cover

Based in Four Ashes, we work with businesses across Wolverhampton, Staffordshire and the Black Country. Choose a town for local website and branding advice.

YOUR NEXT MOVE
Big ideas start somewhere.
LET’S TALK

Let's make your brand impossible to ignore.

From your first idea to your next big milestone, we're ready to help you make it happen.