BACKGROUND
TheDenn understands that your privacy is important to you, and you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, thedenn.co.uk (“Our Site”), and we will only collect and use personal data in ways that are described in this Privacy Policy and in a manner that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. By using Our Site and interacting with any of its features — including submitting contact forms or subscribing to newsletters — you are accepting the terms set out in this Privacy Policy.
1. Definitions and Interpretation
In this Policy, the following terms shall have the following meanings:
“Account”
Means an account required to access and/or use certain areas and features of Our Site.
“Cookie”
Means a small text file placed on your computer or device by Our Site when you visit certain parts of the site or use certain features. Details of the Cookies we use are set out in Part 14 below.
2. Information About Us
Our Site is operated by TheDenn, a limited company registered in England under company number 14072893.
Registered Address:
Unit 1.12, Cannock Chase Enterprise Centre, WS12 0QU
Trading Address:
Unit 1.12, Cannock Chase Enterprise Centre
Data Protection Lead:
Harrison Buck
Email: harrison@thedenn.co.uk
Telephone: 01902 267167
Postal Address: Unit 1.12, Cannock Chase Enterprise Centre
We are regulated by the UK General Data Protection Regulation (UK GDPR).
3. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to external websites. We have no control over how your data is collected, stored, or used by these websites, so we advise checking their privacy policies before providing them with any personal data.
4. What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 as information relating to an identifiable person who can be directly or indirectly identified.
This includes obvious data, such as your name and email address, and less obvious data such as IP addresses and online identifiers.
5. Your Rights
Under data protection legislation, you have the following rights:
- The right to be informed about the collection and use of your personal data.
- The right to access the personal data we hold about you.
- The right to rectify inaccurate or incomplete personal data.
- The right to erasure (“the right to be forgotten”).
- The right to restrict processing of your personal data.
- The right to object to us processing your personal data.
- The right to withdraw consent at any time where consent is relied upon.
- The right to data portability.
- Rights related to automated decision-making and profiling (we do not use your data in this way).
If you wish to exercise any of your rights, contact us using the details in Part 15.
You also have the right to lodge a complaint with the Information Commissioner’s Office. However, we welcome the opportunity to resolve any concerns directly.
6. What Data Do We Collect and How?
We may collect some or all of the following data depending on your use of Our Site:
| Data Collected | How We Collect It |
|---|---|
| Identity Information (e.g., full name) | Contact Form on https://www.thedenn.co.uk/contact |
| Contact Information (e.g., email address) | Contact Form on https://www.thedenn.co.uk/contact |
We do not collect sensitive personal data or data relating to children.
7. How We Use Your Personal Data
We must always have a lawful basis for processing your data. The table below explains how we may use your data and our lawful basis for doing so:
| What We Do | Data Used | Lawful Basis |
|---|---|---|
| Add your email to our marketing list with your consent | Email address | Consent — to provide useful business information and updates about our services |
We will never send unlawful marketing or spam. You can opt out at any time.
We do not use automated decision-making or profiling.
We will only use your personal data for the purpose for which it was collected unless we consider another purpose compatible. You can request clarification at any time.
8. How Long We Keep Your Data
We do not keep your personal data longer than necessary. Data will be retained as follows:
| Type of Data | Retention Period |
|---|---|
| Identity Information | Until you request deletion or we remove it from our systems |
| Contact Information | Until you request deletion or we remove it from our systems |
9. How and Where Your Data Is Stored
We store all personal data within the UK.
This means your data is fully protected under UK GDPR.
We protect your data using:
- Restricted access for authorised personnel only
- Confidentiality obligations for staff and contractors
- Secure internal systems
- Data breach procedures and notification processes
- NDAs when transferring data to trusted third parties (if applicable)
10. Do We Share Your Personal Data?
We do not share your personal data with third parties except:
- If required by law (court orders, government authorities)
- In the event of a business sale or restructure (data would transfer to the new owner under the same terms)
We do not sell or distribute your data for marketing purposes.
11. Controlling Your Personal Data
You can:
- Unsubscribe from marketing using links in our emails
- Request access, correction, or deletion of your data
- Restrict or object to processing
- Manage cookie settings in your browser
You may also sign up to TPS, CTPS, or MPS to reduce unsolicited marketing.
12. Withholding Information
You may access Our Site without providing any personal data. However, certain features (e.g., contact forms) require data submission.
Cookies can be restricted in your browser settings.
13. Accessing Your Personal Data
To request a copy of the personal data we hold about you (“Subject Access Request”), contact us using the details in Part 15.
We will respond within one month, or up to three months if the request is complex. You will be notified if more time is required.
There is no charge unless your request is manifestly unfounded or excessive.
14. How We Use Cookies
Our Site may place first-party cookies on your device to enhance user experience. You may also receive third-party cookies.
We use Google Analytics to collect anonymised usage data.
| Cookie Name | Party | Provider | Purpose |
|---|---|---|---|
| _ga | First Party | Google Analytics | Tracks web traffic and geographic data |
You can allow, block, or delete cookies via your browser settings.
15. Contact Details
To contact us regarding your personal data or this Privacy Policy:
Email: office@thedenn.co.uk
Telephone: 01902 267167
Postal Address: Unit 1.12, Cannock Chase Enterprise Centre
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example if laws change or if our business changes.
Any changes will be posted on this page. Your continued use of Our Site constitutes acceptance of the updated Policy.
This Privacy Policy was last updated on 27/04/2024.
